All workCRM for UK mortgage & protection brokers

Adviser IQ

Adviser IQ is the product our own company is built on: a CRM for UK mortgage and protection brokers that automates the administrative work — suitability letters, lender matching, compliance trails — so advisers can spend their time with clients.

Live siteadviseriq.co.uk
Build time2 weeks
BuiltFrom scratch, no template
60+UK firms using it
£600mPipeline managed
2,000+Suitability letters written

What they needed

Explain a genuinely complex product to a sceptical, time-poor audience, and make booking a demo the obvious next step from anywhere on the site.

What we built

  • A visual pipeline from enquiry through DIP and offer to completion
  • AI-drafted, FCA-compliant suitability letters in minutes rather than hours
  • Whole-of-market lender matching across 23+ lenders
  • Consumer Duty, AML and vulnerability checks with a timestamped audit trail
  • A client portal for digital fact-finds and document upload
  • Integrations with Mortgage Brain, Microsoft 365, Google Workspace, Xero and GoCardless

Tell us what you do.
We'll tell you what it costs.

A free, no-obligation quote — usually back with you the same day.