LEGAL
Privacy Policy
Last updated: 1 June 2026
This privacy policy explains how Adviser IQ Ltd collects, uses, and protects personal data when you visit iqweb.co.uk or submit an enquiry through our contact form. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
This website is operated by Adviser IQ Ltd, Company No. 17092271, registered in England and Wales. Our registered address is:
4th Floor Silverstream House45 Fitzroy Street
London W1T 6EB
You can contact us by email at dev@adviseriq.co.uk.
When this policy refers to “we”, “us”, or “our”, it means Adviser IQ Ltd acting as the data controller for personal data collected through iqweb.co.uk.
What personal data we collect
We collect personal data only when you choose to submit it through our contact form. The fields we collect are:
- Name — your first and/or last name
- Email address — so we can reply to your enquiry
- Phone number(optional) — if you’d prefer a call
- Message — the details of your project or enquiry
- Project type and budget range — so we can route your enquiry appropriately
We do not collect any special-category personal data (such as health information or financial details) through this website.
We also collect standard technical data via our hosting provider (Vercel), including IP addresses and browser information, in the form of server logs. This data is used solely for security and infrastructure purposes and is not used to identify individuals.
Lawful basis for processing
We process personal data submitted via the contact form on the basis of:
- Consent — you actively tick a consent checkbox before submitting the form, confirming you are happy for us to contact you in response to your enquiry.
- Legitimate interests — where it is in our legitimate interest to maintain records of business correspondence and to protect our systems, we may retain or process data to the extent necessary for those purposes, provided this does not override your rights and freedoms.
How we use your data
We use the information you submit to:
- Respond to your enquiry about web design, development, or SEO
- Send follow-up communications related to your original enquiry if you have consented
- Maintain a record of business correspondence
We do not use your data for automated decision-making, profiling, or marketing to unrelated third parties. We will not send you unsolicited marketing emails.
Who we share your data with
We do not sell, rent, or trade your personal data. We share it only with the following processors, strictly to facilitate the services described above:
- Vercel Inc.— our website hosting provider. Form submissions are processed on Vercel’s infrastructure. Vercel is compliant with GDPR and processes data in accordance with its privacy policy.
- Resend — our transactional email service. When you submit the contact form, the data is formatted and delivered to dev@adviseriq.co.uk via Resend. Resend processes this data solely to transmit the email and does not retain it for its own purposes.
Both processors are contractually bound to process personal data only on our instructions and in accordance with applicable data protection law.
We may also disclose personal data if required to do so by law, court order, or a regulatory authority.
How long we keep your data
Enquiry emails are retained in our inbox for as long as is reasonably necessary to manage the business relationship — typically up to two years from last contact. If a project does not proceed, we will delete or anonymise your data sooner upon request.
Vercel server logs are retained in accordance with Vercel’s standard retention policy.
Your rights
Under UK data protection law (UK GDPR and the Data Protection Act 2018), you have the following rights regarding your personal data:
- Right of access — you can request a copy of the personal data we hold about you.
- Right to rectification — you can ask us to correct inaccurate data.
- Right to erasure(“right to be forgotten”) — you can ask us to delete your personal data where there is no compelling reason for us to keep it.
- Right to restrict processing — you can ask us to limit how we use your data in certain circumstances.
- Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
- Right to complain— you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
To exercise any of these rights, please email us at dev@adviseriq.co.uk. We will respond within one calendar month.
Changes to this policy
We may update this privacy policy from time to time. When we do, we will update the “last updated” date at the top of this page. Continued use of the website after changes are posted constitutes acceptance of the revised policy. We recommend checking this page periodically.
For any data protection queries, contact us at dev@adviseriq.co.uk. Adviser IQ Ltd, Company No. 17092271, 4th Floor Silverstream House, 45 Fitzroy Street, London W1T 6EB.