Chess Mortgages
Chess Mortgages arrange far more than residential mortgages — bridging, commercial, development and SME finance all sit alongside estate planning and protection. The old site buried that range and loaded slowly on phones, so most new business still arrived by word of mouth.
#1On Google locally
Top marksOn Google's speed test
What they needed
Make the full breadth of what they do obvious, get found for the finance searches that actually convert, and give a visitor one clear way to reach an adviser from any page.
What we built
- A section for each finance type — bridging, commercial, development, SME and residential
- A three-question mortgage finder that returns a personalised recommendation
- Estate planning and insurance & protection sections
- “Speak to an adviser” and opening hours held in the header on every page
- Local SEO structure targeting the searches that bring in enquiries
Next projectCover Your Family
Tell us what you do.
We'll tell you what it costs.
A free, no-obligation quote — usually back with you the same day.